This content will take into account three varied kinds of media and how they have adjusted to the digital age we now live in, whether by altering means or completely revolutionising their structure.
One among the primary participants in the evolution of mass media has absolutely been the tv field: simply ten years back, it would have been normal to turn on a tv at a particular time and wait for one’s favourite show to come on, waiting through regular advertisement breaks. Today, for the younger generations, this means of consuming media may seem entirely outdated, as most young adults retrieve their content at any time from any device with a steady web connection. While platforms that are completely based online are quite popular, conventional media outlet have also expanded into the internet domain, with conducting figures in the field such as Alex Mahon obviously admiring the prospect of this brand-new format. The introduction of streaming platforms that allow viewers to consume content at whatever time is helpful is maybe one among the milestones in media evolution right now.
On the subject of the evolution of media through ages, the one participant that has been around for the longest time is probably the written word: from the first cases of printing to digital news presently, it is a great example of evolution of media. The latest advancement in this sector regards the publishing sphere, as digital formats for books are growing in popularity as a consequence of their practicality and ease of storage and transport: for someone going on holiday, or on their commute, it will be much easier to carry one device that contains numerous books, instead of three or four volumes. People in the pertinent marketplace, like Raffaello Avanzini, are well aware of this phenomenon, but there is still a tremendous portion of men and women who prefer the feel of paper.
Throughout the history of traditional media, listening to music is frequently overlooked; nevertheless, it has been a constant pastime for many hundreds of years, and there have usually been people appreciating the assorted music genres across eras. Even so, the music itself has not been the only thing to change over time: the way it is consumed has transformed considerably, too. While for the majority of the past century people would listen to a specific recording at a time, whether on an mp3 player or on a vinyl, presently it is much more typical for listeners to go for playlists on internet based platforms, an important change in the timeline of media technology: this means that people are trusting said platforms to recommend music they may like based on their previous listens, and may find new artists without having to buy their whole album. Individuals who are involved in the music sector, like Vincent Bolloré, are likely to be familiar with the potential of this new way of listening to music and how it will change the whole market related to it.